Arts In Your Neighbourhood 2018!

Industry Stakeholders Stakeholders Diagram for the arts industry The arts industry in Singapore is made of many stakeholders from different categories, all which play a role in influencing the future of the industry. Many of these stakeholders can be seen playing a part in organising AYN, the most prominent being the National Arts Council initiating it. National Arts Council (NAC) falls under the category of public stakeholders. As a public stakeholder, National Arts Council is a government agency with the purpose of pushing agendas such as regulating the art scene, creating incentives for artists, and building a sustainable industry for the future. For the case of AYN, NAC’s purpose is to create art that is accessible for the community and is able to bring Singaporeans together. This agenda is also further supported by government agencies with the most prominent being Ministry of Culture, Community, and Youth. The private category consists of different organisations tha...

Arts and the Community Community arts has since risen to the center of attention as they are known more than just being a lesser version of what you see in grand theatres and expensive exhibitions. What these community arts and its events bring to the community relates further than just being attractive to the human eye. One of such benefits is the engagement with the community. An example is ‘Jumbo Fabrica’, one of the programmes offered through AYN. ‘Jumbo Fabrica’ is an engaging walking trail which requires participants to learn about stories through audio guides and also take part in upcycling stations where they will transform an old furniture into something fresh and rejuvenated. This engagement also comes in the form of artists acknowledging the community they are working in and finding creative spaces within it. With community art, artists are able to work with a huge canvas that being different infrastructures and spaces within said community. And with so much to work w...

Role of The Government Over the years, National Arts Council (NAC) has provided support for the sports and arts industry in Singapore through many ways. This support is seen through 3 main areas. First being championing the industry, NAC takes on a personal approach. A thorough study was conducted based on different demographical groups, and by understanding the target, NAC can make arts relevant to their lives by appealing to their concerns and communicating with them through channels that the demographic uses. In relation to advocacy and support for the industry, NAC encourages individuals and corporate organisations to volunteer for the arts through their many different activities. One example of such is the ‘Patron of The Arts’ award, where monetary, in-kind donations to the industry are being recognised. Patron of the Arts Awards 2016 video Secondly, NAC has taken steps in not just promoting the industry, but also getting Singaporeans to be part of the products of the ...

AYN Marketing Motivation Factors In Relation to Trends Throughout the years, there has been an increasing demand for events that match the interests of consumers, this can be seen with the programme offerings for AYN. With the programmes at AYN, there is a focus for specialised interests for certain performances such as puppetry, orchestras, and variety of dances. These performances being highly specialised, they target both fans that are part of the niche interest group with a personalised experience and also fans that want to have choices to try something new. In addition, all of which adds to the point of variety within the overall performance line-up. Rather than having two dancers performing the same genre of dance, AYN engaged two drastically different dance styles. One being Wushu incorporated the other being an experimental movement performance. Variety of events and activities to cater for choice With increased demand for choice, AYN has responded to the tren...

Particulars and Declaration Facilitator: Ms Shelia Sim Class: PB03 Name: Kow Jia Liang Admin No.: 1605210B By submitting this work, I am / we are declaring that I am / we are the originator(s) of this work and that all other original sources used in this work has been appropriately acknowledged. I / We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as my / our own without proper acknowledgement. I / We also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism. SafeAssign References Parenting Magazine Singapore. (n.d.). Retrieved from http://thenewageparents.com/ ArtsForAllSG. (2018, November 12). Silver Arts Festival 2018. Retrieved from https://www.youtube.com/watch?v=xxIrAhvptMo National Arts Council. (n.d.). Retrieved November 28, 2018, from https://www.nac.gov.sg/naccorp.html Arts for All. (n.d.). Retrieved November 27, ...