Role of The Government
Role of The Government
Over
the years, National Arts Council (NAC) has provided support for the sports and
arts industry in Singapore through many ways. This support is seen through 3
main areas. First being championing the industry, NAC takes on a personal
approach. A thorough study was conducted based on different demographical
groups, and by understanding the target, NAC can make arts relevant to their
lives by appealing to their concerns and communicating with them through
channels that the demographic uses. In relation to advocacy and support for the
industry, NAC encourages individuals and corporate organisations to volunteer
for the arts through their many different activities. One example of such is
the ‘Patron of The Arts’ award, where monetary, in-kind donations to the
industry are being recognised.
Patron of the Arts Awards 2016 video
Secondly,
NAC has taken steps in not just promoting the industry, but also getting
Singaporeans to be part of the products of the industry. This usually comes in
the form of community events and activities where participants can actively
join in and be part of the process. NAC has quite a wholesome event line-up
annually to fit different target markets, one example being AYN targeting
communities in the form of bringing art experiences right into the
neighbourhoods. Other than AYN, another of such engagement events would be
‘Silver Arts’. Mainly targeted at the silver generation, the event offers a
series of performances and workshops, specifically designed to enhance overall
well-being of seniors through learning a new skill or using their creativity to
complete an activity.
Silver Arts Festival 2018 video
Lastly,
the government provides grants to many different purposes for the industry.
This can be grants to encourage creation, production etc. The purpose behind
these grants is to encourage artists and entrepreneurs to come forward with
their fresh ideas, and let it come to fruition with support from the
government. Such support does encourage artists knowing that their ideas don’t
have to stay as simply ideas forever.
Tackling
the industry through promotion, involvement, and funding, the system is indeed
very comprehensive and effective thus far. However, if one wants to build a
sustainable industry, we must focus on developing the next generation for the
arts. Despite detailed market research being done on the youths, the follow up
actions seems a little lacklustre. One of the key notes that can be derived
from the research conducted, being the societal expectations of getting a job
that is sustainable mainly since we live in a result-driven society. As Navin
Kumar, a 26-year-old researcher was quoted from the report, “Arts is like, when
you got money then you do, when you no money, then just shut the f*** up”.
Looking pass the language of choice, it does give a perspective of how the
younger generation views the industry. In response to this, NAC concluded that
they needed to get their message across as arts is a platform for
self-expression and a clear voice.
In
my opinion, the conclusion requires a firmer action in place, which I see as a
two-step approach. First, the industry needs to be more appealing where one
would consider it as a career pathway without worrying about not being able to
feed themselves. Secondly, education for the younger generation needs to focus
more on developing artistic skills through holistic programmes to develop
interests. All in all, to move the arts industry upwards in terms of both
sustainability and interest, there is still much to be done, mainly to widen
the perspective of Singaporeans when it comes to the social stigma when it
comes to an arts related career.
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